About Loretta
I have never been
afraid to reinvent myself.
Technology, sales, financial services, entrepreneurship, leadership, and seasons of rebuilding. This is how it all fits together.
Still building. Still learning. Still becoming.
My career did not begin in sales.
I started in technology, following what looked like the sensible path. Get an education, build a career, work hard, and create a good life.
But somewhere along the way, I discovered something about myself that changed the direction of my life.
I knew how to sell.
Not because I was the loudest person in the room or because I had mastered some perfectly rehearsed sales script. I understood people. I knew how to communicate. I asked questions. I listened. I could recognize what mattered to someone and help them make a decision.
What I once thought were simply parts of my personality turned out to be skills, and valuable ones.
Sales changed the way I thought about income, opportunity, and ultimately, myself.
It took me from technology into entrepreneurship and financial services, where I became a high producing sales professional, built and developed teams, trained other salespeople, and learned firsthand what happens when someone develops the ability to create revenue.
But my story has not been a straight line upward.
I have had seasons where everything seemed to be working and seasons where I have had to rethink, rebuild, and become someone new. Those seasons taught me something success alone never could.
Your circumstances can change much faster than your ability does.
You can lose momentum. You can change industries. A business can fail. A plan can stop working. You can find yourself somewhere you never expected to be.
But when you possess valuable skills, when you know how to communicate, solve problems, create opportunities, and generate revenue, you have something you can rebuild with.
That belief has become deeply personal to me. It is one of the reasons I am passionate about women learning revenue producing skills.
I believe there are women everywhere who are far more capable than they realize. Women who communicate, negotiate, influence, solve problems, build relationships, and move people every single day, but have never been shown how valuable those abilities can become when they are developed intentionally.
You do not always need another degree. Sometimes you need a skill that can create revenue.
Today, I am bringing together everything I have learned across technology, sales, financial services, entrepreneurship, leadership, and my own seasons of reinvention to build the next chapter of my work, around a simple idea.
When a woman knows how to create value and generate revenue, she creates options for herself. And options can change a life.
This time, instead of waiting until everything is perfect to tell the story, I am letting people watch it happen.
Welcome to the journey.
What I teach
Areas of expertise
Sales
My work in sales is centered around understanding why people make decisions and how great salespeople help them make those decisions with confidence.
I speak and teach about discovery, persuasion, objection handling, follow up, closing, high value sales, buyer psychology, and building trust throughout the sales process.
Emotional intelligence
The best salespeople do more than talk well. They listen. They understand people. They recognize emotion, resistance, uncertainty, and what is not being said.
I am especially interested in the role emotional intelligence plays in communication, trust, leadership, and sales performance.
Revenue
Learning how to create revenue changes the way a person sees opportunity.
My work helps people think beyond activity and understand how communication, sales process, pipeline management, follow up, and closing translate into measurable business results.
Leadership
I have built teams, developed producers, trained salespeople, and learned that leadership is not simply telling people what to do.
It is helping people become more capable, more confident, more accountable, and better able to produce results without constantly being managed.
For press and events
Short bio
Loretta Aku is an entrepreneur and sales professional whose career spans technology, entrepreneurship, financial services, sales and leadership. She is building a platform centered around helping women develop valuable revenue producing skills and connecting talented women with businesses that need people who can help them grow. Her work sits at the intersection of sales, emotional intelligence, entrepreneurship, leadership, and personal reinvention.
For event programs, podcasts and press. Need a headshot or a longer bio? Ask here.